PURE - Why Organic?

Why use hair products that are not good for you? Conventional hair products contain petroleum-based polymers, silicones, synthetic chemicals and colorants that can cause scalp irritation, dandruff, hair loss and in the most severe cases, cancer. Organic hair care products are made with natural plant ingredients that nourish, balance and moisturize hair without harming your scalp or damaging the environment.

When the term organic is used in reference to a product it means that all or most of its ingredients were grown without the use of synthetic pesticides, chemical fertilizers, growth hormones and other harmful additives. Prior to World War II all farming was organic. The use of these additives has been linked to a dramatic increase in cancer rates since that time. The use of chemicals in the growth processes of plants not only harms us as individuals and the plants themselves, it also damages the environment we live in as well as future generations to come. Fortunately there are many ways to grow plants and herbs free of pesticides while also preserving their vitamins, minerals, and life essences. Organic farmers use crop rotation, "green" manure, organic pest control (such as ladybugs), as well as other methods. By keeping it pure, the plants are not depleted of their natural vitamins and minerals, the soil is able to be reused, and the water supply which, in modern farming is consistently polluted with pesticides, is kept clean. These are just a few of the reasons we choose organic.

When you choose to visit Pure Hair Studio, you are choosing a healthier and more responsible path to beauty. Here are just some of the measurable elements that make Pure a sustainable business:

·         Pure Recycles. Pure adheres to strict recycling of its trash.

·         Filtered water – not bottled water offered to our guests.

·         All construction and re-configuration of Pure's spaces done by Local, Certified Green Contractors. Upgrades are energy efficient and sustainable materials are used.

·         Non-VOC Paints used on walls throughout facilities;

·         Use of CFL (Compact Fluorescent) Lighting throughout. Use 50 - 80% less energy than incandescent light bulbs.

·         All Green Cleaning Products used are natural, non-toxic and biodegradable.

·         All Salon and Spa Products used on clients and sold as retail have 100% product ingredient disclosure. All such products are certified organic (USDA, QAI, Oregon Tilth, etc.), non-toxic, biodegradable and cruelty-free. All such products are manufactured by green, sustainable companies who follow strict environment-friendly manufacturing procedures including: using recycled packaging, soy inks, organic plant based ingredients, non-use of synthetic, toxic or non-renewable ingredients, etc.

·         Fume Free Salon: no ammonia hair color used. No synthetic fragrances or perfumes in any of Pure's products;

·         Pure is a soon-to-be member of the National Association of Eco-Friendly Spas & Salons.